Introduction
In 2025, Instagram has evolved into more of a search-driven platform, where keywords and SEO play a huge role. But make no mistake—hashtags are still a key part of discoverability. They help your content reach niche audiences, appear in Explore, and attract new followers who are genuinely interested in your topic.
The question most creators and businesses ask is: “How many hashtags should I use, and how should I use them in 2025?”
This guide covers the latest Instagram hashtag best practices, from how many to use, where to place them, and how to find the right ones for your niche.
Why Hashtags Still Matter in 2025
- Posts with relevant hashtags can see up to 40% more reach.
- Hashtags help Instagram categorize your content and recommend it to the right audience.
- Niche hashtags connect you with highly targeted communities.
- They remain a growth lever for small creators and businesses without large ad budgets.
Instagram Hashtag Best Practices for 2025
1. Use 8–15 Relevant Hashtags
- Gone are the days of spamming 30 hashtags.
- Research shows that 8–15 hashtags per post works best in 2025.
- Focus on quality over quantity: one irrelevant hashtag can reduce your reach.
2. Mix Niche, Medium, and Broad Hashtags
Think of hashtags as layers:
- Broad hashtags (1M+ posts): e.g., #Fitness, #Travel
- Medium hashtags (100K–1M posts): e.g., #FitnessMotivation, #SoloTravel
- Niche hashtags (under 100K posts): e.g., #MorningYogaFlow, #BackpackingPakistan
A mix helps you appear in smaller, niche feeds while still competing in broader categories.
3. Research Trending Hashtags
- Use Instagram search to check how many posts a hashtag has and if it’s trending.
- Explore your competitors’ hashtags.
- Check Instagram’s “Suggested” hashtags when typing in search.
- Use tools like Flick, Later, or Hashtagify for deeper research.
4. Don’t Use Banned or Irrelevant Hashtags
- Some hashtags are shadowbanned due to spam or misuse. Using them can reduce reach.
- Example: hashtags like #follow4follow or banned adult/controversial tags.
- Always check if a hashtag is active and relevant to your niche.
5. Place Hashtags Strategically
Two main options work in 2025:
- End of caption → Keeps hashtags visible but neat.
- First comment → Keeps captions clean and professional.
Both work equally well for reach, so choose based on brand preference.
6. Use Branded Hashtags for Community
- Create a unique hashtag for your brand or campaign.
- Example: Nike’s #JustDoIt or Starbucks’ #RedCupContest.
- Encourage followers to use it—great for user-generated content (UGC).
7. Combine Hashtags with Keywords (Instagram SEO)
In 2025, Instagram emphasizes keywords in captions and alt text.
- Use hashtags + keywords together for maximum visibility.
- Example: Instead of just using #DigitalMarketing, write “Digital marketing tips to grow in 2025” in the caption.
8. Test and Rotate Hashtags
- Don’t use the same set of hashtags in every post—it looks spammy.
- Create 3–4 sets of hashtags and rotate them depending on content.
- Use Instagram Insights to see which hashtags drive the most reach.
Common Mistakes to Avoid in 2025
- Using 30 random hashtags → spammy.
- Copy-pasting competitor hashtags without research.
- Ignoring Instagram’s niche-specific recommendations.
- Using banned hashtags unknowingly.
- Focusing only on broad hashtags—too much competition.
Example Hashtag Sets for Different Niches
Fitness Coach:
#FitnessTips #WorkoutRoutine #GymLife #MorningWorkout #HealthyHabits #StrengthTraining #PersonalTrainer #FitLife
Travel Blogger:
#TravelInspo #BackpackerLife #SoloTravelGoals #HiddenGems #ExploreTheWorld #WanderlustDaily #AdventureSeeker #DigitalNomad
Small Business (Bakery):
#FreshBakery #CakeDecorating #BakingLove #LocalBusinessSupport #CupcakeHeaven #SweetTreatsDaily #DessertLovers #ShopLocal
FAQs:
1. How many hashtags should I use in 2025?
Use 8–15 relevant hashtags per post for the best balance of reach and engagement.
2. Should I put hashtags in captions or comments?
Both work the same. For a clean look, place them in the first comment.
3. Do hashtags still work with Instagram SEO in 2025?
Yes, but combine them with keywords in captions and alt text for stronger visibility.
4. How do I find banned hashtags?
Search them on Instagram—if no recent posts appear or the tag is hidden, avoid using it.
Final Thoughts
Hashtags in 2025 are not dead—they’ve simply evolved. Instead of spamming 30 irrelevant ones, focus on 8–15 strategic, niche-driven hashtags combined with strong captions and keywords. When used correctly, hashtags remain one of the fastest ways to increase reach, visibility, and engagement on Instagram. For more tech tips and app reviews, check out Fletchapp.com to stay ahead in the world of technology!
