Introduction:
LinkedIn is one of the most powerful social media platforms for professionals. The platform is very famous among job seekers and businesses. You can make your profile here. And you can hunt for your dream job in the comfort of your home. You can also post your content here. And you can reach out to a larger audience. But if you want to get more engagement on your posts, then you should know what is the best time to post on LinkedIn.
Don’t you know what is the right time to post on LinkedIn?. You need not to worry. In this article, I will be telling you everything about the best posting times. I will also be telling you about why the post timing matters on the platform. Moreover, I will be giving you tips to increase your LinkedIn engagement. Then what are you waiting for?. Let’s begin the show!
Why Does Posting at the Right Time Matter?.
Remember that posting at the right time matters due to many reasons. Some of these reasons are:
- It increases your post visibility in LinkedIn feeds.
- You can get more likes, comments and shares.
- It enables you to reach more professionals and decision-makers.
- This can boost your LinkedIn profile’s credibility.
If you post at the wrong time, then your content might not get enough views. This will reduce the overall impact of your post.
What Is the Best Time to Post on LinkedIn?.
The best days and time to post on LinkedIn are:
Best Days to Post on LinkedIn:
The best days to post on LinkedIn are:
- Tuesday
- Wednesday
- Thursday
These are the days when professionals are most active. This makes them ideal for your LinkedIn’s engagement.
Best Time of Day to Post on LinkedIn:
Based on research analytics, the best time to post on LinkedIn is:
Early Morning (7:00 AM – 9:00 AM):
It is the best time because professionals check LinkedIn before they start work.
Lunch Break (12:00 PM – 1:00 PM):
This is the best time because people scroll through LinkedIn during lunch.
Evening (5:00 PM – 6:00 PM):
You should post at this time because users check their LinkedIn after work.
These are the peak engagement times. It is because your post is more likely to be seen and interacted with.
Worst Times to Post on LinkedIn:
Remember that not all times are good for posting on LinkedIn. There are the worst times for posting too. These times are:
Late at Night (10:00 PM – 6:00 AM):
You should not post at this time as most of the professionals are offline.
Weekends (Saturday & Sunday):
You should avoid posting on weekends m. On these days, engagement is lower because people are less active.
Monday Morning:
You should avoid posting on Monday morning. It is because people are busy catching up on emails and tasks.
Friday Evening:
Don’t post on Friday evening. It is because most professionals are wrapping up work for the week.
If you post during these times, then your content might not reach many people.
How to Find Your Best Time to Post on LinkedIn?.
It is true that general best times work well. But you should also analyze your own audience. This will enable you to find the best posting schedule for you. You can do it in the following manner:
1. Check LinkedIn Analytics:
If you have a LinkedIn Creator Mode or Company Page, then you should use LinkedIn Analytics. You can use it to see when your audience is most active.
2. Experiment with Different Posting Times:
You should post at different times during the week. After that, you should track which posts get the most engagement i.e likes, comments and shares.
3. Consider Your Audience:
If your audience is global, then you should adjust your posting time based on their time zones. If your audience is mostly CEOs and decision-makers, then post in the morning. It is because they usually check LinkedIn early in the morning.
Best Types of Content to Post on LinkedIn:
There are some of the best types of content you should share on LinkedIn. This also helps you in getting more engagement. These content types are:
1. Text Posts:
You should share short, engaging and thought-provoking posts. These posts perform really well in the platform.
2. Images & Infographics:
Keep in mind that visual content grabs attention more faster. So you should share them too. And they will increase your engagement for a greater extent.
3. LinkedIn Articles:
You should work on long-form content too. This can help you to establish thought leadership.
4. Videos:
Short videos get higher engagement than text-only posts. So you should upload videos on your profile too. And they will add a lot into your engagement.
5. Polls & Questions:
You should create polls and questions too. It is because they encourage comments and discussions.
Pro Tips to Get More Engagement on LinkedIn:
There are some expert tips to get more likes, comments and shares. The best among them are:
1. Post Consistently:
You should post 2-3 times per week. This will enable you to stay active without overwhelming your audience.
2. Use Hashtags:
You should use relevant hashtags too. This will enable you to make your post discoverable.
3. Tag People & Companies:
You should tag people in your posts. Remember that tagging increases your engagements and let you reach a wider audience.
4. Engage with Others:
You should like and comment on other people’s posts. This will also increase the visibility for your profile.
5. Include a Call to Action (CTA):
You can increase your engagement by asking a question or inviting discussion.
Conclusion:
LinkedIn is a very famous social networking site. The platform is equally popular among employees and employers. You can make a profile here and can hunt for your dream job. You can also make an audience by posting here. Now, if you want to get maximum engagement on LinkedIn, then you should post on the right time. These best days for posting are Tuesday, Wednesday and Thursday. Similarly, the best times to post are 7:00 AM – 9:00 AM, 12:00 PM – 1:00 PM and 5:00 PM – 6:00 PM. You should avoid to post on late nights, weekends and Friday evenings. I recommend you should follow this schedule. And this will increase your engagement and grow your LinkedIn presence. Best of luck!
FAQS:
Q: How often should I post on LinkedIn?.
Ans: You should post 2-3 times per week. This is ideal because posting too often can overwhelm your audience. On the other side, posting too little can reduce your engagement.
Q: Is it better to post on LinkedIn in the morning or evening?.
Ans: Mornings (7:00 AM – 9:00 AM) and evenings (5:00 PM – 6:00 PM) are the best times. It is because professionals are most active before and after their work.
Q: What type of content performs best on LinkedIn?.
Ans: Text posts, images, videos, polls and LinkedIn articles can get high engagement. You should post content that is both informative and valuable.
Q: Does LinkedIn engagement depend on industry?.
Ans: Yes. There are some industries that can have different peak engagement times. So it is best for you to check your LinkedIn Analytics. This will enable you to find what works best for your audience.
